.png?width=760&height=730&name=AI%20Marketing%20Automation%20(1).png)
THE AI MARKETING AUTOMATION LAB
Go from AI Theorist to AI Leader
Build production-ready AI systems that grow your company—and your career.
AI Marketing Labs is where ambitious marketing & sales pros move from theory to implementation.
FROM THE COMMUNITY
What Members Are Saying
"Kelly and Rick do a great job of hosting this community. Both of them are a wealth of knowledge, and we are fortunate to have them leading the charge."
Cindy F.
PMP, The Brave Pivot
“The AI Marketing Automation Lab Content System transformed how Modgility handles client content—what used to take our team 15-20 hours now takes just 1-3 hours of oversight.”
Keith Gutierrez
Agency Principle at Modgility
"Rick Kranz is the best of the best. He takes AI to the next level because his background is so robust. Truly a great community he and Kelly have launched so much fun to learn from these two."
Donna McCurley
Senior Director, Global Sales & Revenue Enablement Leader
THE PATH TO AI-POWERED GROWTH
Does This Sound Familiar?
You've read the blogs. You've watched the webinars. You know why AI is critical. But you're stuck in the "how-to" gap.
You already know the frustration:
You've tried to learn from videos and fragmented courses, but you're left with theory, not a working system
You can't draw a straight line from your AI spending to any KPI that matters.
Your “AI stack” is a Frankensteined mess of tools that never talk to each other.
Your team spends more time experimenting with AI than outmaneuvering competitors.
You're not alone. This is the exact gap our community is built to fill.
EXCLUSIVE. EXPERT. EFFECTIVE.
Our Difference: We Don't Sell Courses. We Build Your Capability (and Your Career)
AI Marketing Labs is a private implementation community. We're not another library of pre-recorded videos you'll never finish.
We are a "build-it-live" environment for ambitious professionals. Our "systems-not-tips" philosophy is designed to turn you into the in-house AI expert your company is desperate for.
This is where you stop being the one who executes campaigns and become the one who builds the scalable systems that drive measurable impact.
That’s the power we unlock.
Live Labs for Real Results
BUILD YOUR CAPABILITY
Weekly Live Sessions: Troubleshoot, Co-Build, Apply
Each week you can join our live sessions that blend expert guidance with peer collaboration—troubleshooting your current AI builds, co-building production systems, and turning tool exploration into AI workflows tailored to your goals. Blockers get cleared in real time, you learn repeatable patterns and prompts, and you leave with working assets, documentation, and a clear next step. The result is steady momentum and measurable progress on the AI systems that matter.
Our Approach
Build Live, Not Later
We don’t do passive “watch and learn.” Three weekly, hands-on sessions clear blockers in real time and send you out with working assets, documented steps, and momentum.
Boutique Support, Real Peers
We keep things high-touch and capped so you get personal attention, honest feedback, and faster outcomes. You’re surrounded by practitioners who are building and sharing what actually works.
Evergreen & Model-Proof
Models and APIs change—your systems shouldn’t break when they do. We version templates, share tested updates quickly, and teach rollback/observability patterns so your automations stay reliable as tools and models evolve.
.png?width=1210&height=1602&name=AI%20Business%20Community%20(3).png)
FOR THE DRIVEN PROFESSIONAL
Who Belongs Here
This isn’t a course. Not a “support group” for ChatGPT hacks.
We’re the operational war room for sales & marketing leaders.
We serve a specific type of marketing and sales professional.
This is for you if:
You're motivated by growth, efficiency, and measurable impact.
You're tired of fragmented, ineffective self-teaching and want a guided path to practical, hands-on capability.
You aspire to be the go-to person for AI and automation on your team, leading your company's digital transformation.
You understand that meaningful transformation requires expertise, not just access to templates.
When You Join, You Will:
Bridge the "How-To" Gap for Good
Instead of just "learning about" Retrieval-Augmented Generation, you'll deploy a fully functional RAG system. Instead of "getting tips on content," you'll install a self-optimizing AI content engine that your team can manage.
Become the In-House AI Expert
Get access to our library of AI system architectures. These are the production-ready assets you can deploy to solve your company's biggest challenges—and get the credit for it.
Drive Measurable AI ROI
Move from "AI activities" to "measurable results." We'll teach you the frameworks to build systems. You will connect your AI initiatives directly to core metrics like pipeline and cost savings.
How AI Marketing Lab Compares
We built our community for one reason: to move beyond the theory and teach you the practical, hands-on skills to build AI systems for your business. Here's how we stack up against other options.
| AI Marketing Lab | Marketing AI Institute | DigitalMarketer | Online Course Platforms | |
|---|---|---|---|---|
| Primary Focus | Practical AI Implementation | AI Marketing Strategy & News | Broad Digital Marketing | Individual, Niche Skills |
| Target Audience | Marketing & Sales Professionals | Marketing Leaders & Generalists | All Marketing Professionals | Individuals (Skill-specific) |
| Learning Format | Live training, workshops, templates | On-demand courses, articles | Certification paths, courses | Individual video courses |
| Community Access | Yes (Active, Moderated) | Yes (Part of Academy) | Yes (Part of DM Lab) | No (Or basic Q&A) |
| Hands-on Automation | High (Core Focus) | Medium (Strategic) | Medium (Not AI-centric) | Varies by course |
| Pre-built Templates | Yes (Ready-to-use) | No (Frameworks only) | No (Marketing playbooks) | No |
| Best For... | Learning by doing & building | Staying updated on strategy | Broad marketing certification | Learning one specific tool |
MEET THE FOUNDERS
Learn From The Architects of AI Marketing Success
Kelly Kranz
Kelly is a results-driven AI Marketing Strategist with 15+ years of dedicated experience amplifying business owners' marketing impact. Her professional journey has evolved from Content Manager to Marketing Executive and now Fractional CMO, building comprehensive expertise across the marketing spectrum.
Kelly is renowned for her ability to translate data into decisive marketing strategies, letting the numbers tell the story and guide the path to success. Her expertise in marketing automation culminated in a HubSpot award-winning campaign that generated an astounding $2.1 million in additional revenue for a client in under a year – a testament to her strategic acumen.
Kelly passionately believes that learning and deeply understanding AI is paramount for professionals aiming not just to keep pace with the future, but to define it. She focuses on leveraging AI to build marketing systems that simplify workloads and empower businesses to work smarter, applying insights gained throughout her career to create holistic solutions that drive sustainable growth.
Rick Kranz
Rick creates AI systems that accelerate sales and marketing while reducing costs. As founder of the award-winning marketing agency OverGo Studio, he specialized in Sales Enablement and Lead Generation for hundreds of businesses.
His entrepreneurial journey spans from Fortune 500 management to scaling a manufacturing firm from just 1 to over 700 customers. Now, he pioneers AI systems at The AI Marketing Automation Lab.
With over 30 years of experience, Rick excels at connecting and organizing tools into powerful business systems. From customizing CRMs to architecting sophisticated AI ecosystems, he creates frameworks that eliminate manual tasks and amplify team performance without adding headcount.
Rick’s expertise lies in orchestrating AI tools into cohesive, revenue-generating systems that sales and marketing professionals can implement immediately. His future-proof solutions evolve with technology and deliver measurable business impact through dramatic time savings and enhanced client results.
Example Systems Our Members Have Deployed
AIO Content Engine
Publish AI-optimized posts built to rank in AI search and win zero-click results. Drop in a query and goal; get copy, schema, links, meta, and brand-styled images in minutes.
RAG System
Turn scattered docs into a private, trustworthy knowledge base your team can query. Answers are grounded in your data with citations—speeding content, sales, and support.
Buyers Table
Validate sales offers in minutes with buyer-modeled AI personas. Get ranked feedback and clear next steps that improve sales cycles.
Social Media Engine
Transform one idea into platform-ready articles, posts, and emails—automatically on-brand. Scale output fast without sacrificing voice or quality.
Gain Your AI Advantage. Leap Ahead.
AI Marketing Automation Lab
Private Community $349 /month
Become A Member
Frequently Asked Questions
What exactly is included in the $349/month membership?
- 3 live sessions each week focused on hands-on building and implementation (not theory).
- A growing library of production-ready systems and architectures (Content Engine, RAG, Buyer Persona Table, and more).
- A vetted peer community of marketers, founders, owners, and leaders.
- Direct access to the founders in live classes 3× per week.
Is this a long-term contract? What is the cancellation policy?
No long-term contracts—it’s month-to-month and you can cancel anytime.
Is there a free trial, a “lite” version, or a refund policy?
No free trial, but if you cancel within your first 30 days, you’ll receive a full refund.
Do most members get their company to pay for this?
Yes. Most position it as professional development with clear ROI (automation, time savings, pipeline impact).
Need help? Ask for our “Manager Approval” email template and we’ll send it over.
I’m busy. What if I can’t attend all three live sessions every week?
Totally fine. Attending ~3 sessions per month plus working from the system library is enough to make serious progress. Sessions are modular and implementation-oriented.
Are the live sessions recorded and available to watch later?
Yes. Our weekly live build sessions are recorded and available to all members.
How much time should I realistically expect to commit each week to see results?
Plan on 2–4 hours/week: about 1–2 hours in live sessions and 1–2 hours implementing in your stack. That cadence builds momentum without overload.
I’m a beginner who has only used basic ChatGPT. Is this community too advanced for me?
Not at all. If you like to think in terms of systems, you’ll fit right in. We’ll help you go from prompts to advanced AI implementer with guided builds.
How is this really different from a $500 online course?
- Live, interactive build-alongs (3×/week) instead of static videos.
- Hands-on expert advice and personal attention every week from the founders.
- Production-ready architectures (e.g., RAG, Content Engine) you can deploy—not just concepts.
- Boutique, curated community for faster problem-solving and peer review.
I’m a founder/agency owner, not a traditional “marketing manager.” Is this still relevant for me?
Absolutely. Our members include founders, agency owners, sales leaders, and execs who want measurable AI ROI and in-house capability.
What other software or tools will I need (Make.com, Zapier, APIs, etc.)?
It depends on your stack and use cases. Common builds use:
- Automation/orchestration: Make, Zapier, or n8n
- Data/storage: Airtable, plus vector databases for RAG
- Model access: LLM/API usage
Most members spend ~$30–$50/month on these additional tools and API usage.
Will you help me build systems specific to my company, or only the example systems?
Both. You’ll get ready-to-ship architectures (RAG, Content Engine, Buyer Persona validations) and live guidance to tailor and deploy them to your environment. We actively encourage you to bring your own ideas to class.
How much 1-on-1 access do I get with Rick and Kelly?
In addition to three hours/week in small live classes, you can request a private 1:1 session every other month for troubleshooting or custom builds.
Why is there an application to join? Is everyone accepted?
We curate membership to keep the focus on implementation and results. We rarely turn people away, but we do want to ensure this is the best fit for your goals.
What happens right after I fill out the application?
You’ll receive an email invite to our Skool community with a payment link. Once you join, we’ll schedule a private onboarding session to walk you through the community and align on your first wins.